The girl just folded her hands and watched.

Hauwa shoved her aside and went inside to get it herself. India’s per capita consumption of colas is less than 3 litres against America’s 90 litres, regional brands believe their industry promises 20 to 25 per cent growth.“Hmm, I am Segun’s neighbor, please I came to collect noodles” It is eying a turnover of Rs 500 crore by 2017-18 and has gone from five factories in 2012-13 to 15 in 2014-2015.In June, Coca-Cola India, with over 50% control of the country’s soft drink market, cut its output during the quarter-ended June for the first time in a decade. Dhirendra Singh, CMD of Manpasand Beverages has set up a new plant in Ambala that is set to start production before summer 2016. Some months ago, SBS Prince Beverages added fizz to the country’s democratic spirit by selling their 400ml AAP cola bottle at Rs 15 as compared to a Pepsi or a Coke that sell the same quantity for Rs 30.While Rahul Jain of Jayanti Beverages says he is elated with the company’s 200% growth, this year, Yash Tekwani of SBS Prince says, he will double his output that currently stands at 2,000 crates a day. In the south, players like Jagdale Foods in Bengaluru, Hubli and Mangaluru and Varadharaja Foods Pvt Ltd, located in Salem, Tamil Nadu, are holding forth. Manpasand Beverages is the biggest player in the segment and has tapped into the IPO market to raise Rs 400 crore through a fresh issue of shares. The local makers are scattered in North and West Indian industrial towns and co-exist, with minimal branding, alongside big colas. “Our target audience is the lawyer in Bengaluru who used to have sattu in his native Dharbhanga or the corporate executive in Mumbai who misses her grandma’s kanji from her childhood in Hisar,” says Neeraj Kakkar, CEO & founder.In India, carbonated drinks constitute 82 per cent of the beverage market. Today, it is valued at over $100 million. In 2011, Hector Beverages, the maker of Paperboat drinks came into being. He adds that the organised market for such ‘ethnic-flavoured’ is just a fraction of the total industry at Rs 150 crore, but is growing in double digits. “Dabur’s Réal has over 60 per cent share of the juice and nectar market,” says Sanjay Singhal, marketing head-foods, Dabur. NEW DELHI: Earlier this year, Dabur announced the extension of its digestive brand Hajmola Yoodley, which will launch in six flavours. India’s per capita consumption of colas is less than 3 litres against America’s 90 litres, regional brands believe their industry promises 20 to 25 per cent growth. In June, Coca-Cola India, with over 50% control of the country’s soft drink market, cut its output during the quarter-ended June for the first time in a decade. It is eying a turnover of Rs 500 crore by 2017-18 and has gone from five factories in 2012-13 to 15 in 2014-2015. While Rahul Jain of Jayanti Beverages says he is elated with the company’s 200% growth, this year, Yash Tekwani of SBS Prince says, he will double his output that currently stands at 2,000 crates a day. Some months ago, SBS Prince Beverages added fizz to the country’s democratic spirit by selling their 400ml AAP cola bottle at Rs 15 as compared to a Pepsi or a Coke that sell the same quantity for Rs 30. Manpasand Beverages is the biggest player in the segment and has tapped into the IPO market to raise Rs 400 crore through a fresh issue of shares. In the south, players like Jagdale Foods in Bengaluru, Hubli and Mangaluru and Varadharaja Foods Pvt Ltd, located in Salem, Tamil Nadu, are holding forth.

In India, carbonated drinks constitute 82 per cent of the beverage market.

Grandma conji